In 1897, Eduard Haas III was born near Vienna, Austria to an enterprise family. Eduard's father and grandfather both had educations in medical fields. Eduard Haas I, his grandfather, discovered a new baking powder that was used to make cakes lighter. Eduard's father became the owner of a business that sold wholesale groceries. This seems quite odd since they both obtained educations in the field of medicine. Eduard III did not fall far from the tree. In 1927 he started to dabble in confectionaries and started to create candies. Mixing different ingredients together he came up with a peppermint candy he called "Pfefferminze" or "Pez" for short. These candies became popular among his friends and family and eventually the world. They were originally packaged in a tin that was small and easy to carry. As we all know they are no longer packaged like that. Instead there are many different Pez dispensers in all shapes and sizes. His original idea for these was to try to make the dispenser look like a lighter because he wanted to help smokers quit smoking. Their first advertisments for the product used themes aimed towards adults like "Pez girls". When it came time to export the product to the US they realized that the Pez candy was more popular with young children instead of adults. This is when they changed the designs of the dispensers to cartoon characters and they created new flavors for the candies such as orange and strawberry. The new designs became a hit immediately after they released them.
http://www.edhaas.hu/images/eduardi.jpg
http://web.mit.edu/invent/iow/images/haasinv.gif
http://www.theplaymakers.com/welcome/archives/Pez_lineup.jpg
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